Bottlemania
Personally, I’ve always thought bottled water is weird. First, I don’t like it carbonated (bubbly), second, it seems weird to buy something, that is coming straight out of the taps in your house, with equal or even better quality control than what you would buy in bottles, and you don’t have to carry it.
Especially, I always thought this image to be scary:
Ok, it’s sugary water, not “pure” water, but hey.
The NY Times recently reviewed a book that looks into the phenomenon of bottled water: “Bottlemania: How Water Went on Sale and Why We Bought It” by Elizabeth Royte (at amazon.com or at VLB)
There is also a letter to the editor which provides some insights as to how drinking water is controlled in the US. And there is also a free chapter available to read online at the NYTimes.